To implement the project of one commune one product in Hung Yen province for the period of 2018-2020, with a vision to 2025 (OCOP Program for short), by the end of 2022, the whole province has 199 OCOP products recognized with 3 stars, 4 stars. The evaluated and ranked OCOP products have made progress in quality, design, packaging, guarantee of conditions, regulations on stamps, labels, product traceability....

To implement the project of one commune one product in Hung Yen province for the period of 2018-2020, with a vision to 2025 (OCOP Program for short), by the end of 2022, the whole province has 199 OCOP products recognized with 3 stars, 4 stars. The evaluated and ranked OCOP products have made progress in quality, design, packaging, guarantee of conditions, regulations on stamps, labels, product traceability....

Kumquats grown in pots and jars of Thang Loi commune (Van Giang) have been recognized as a 3-star OCOP product in 2022.

To achieve the goals of the OCOP Program, from 2018 to now, the provincial budget has supported 5.5 billion VND; In addition, with integrated capital sources of departments, branches and localities from programs and projects, etc., over 2 trillion VND have been supported for producers to invest in infrastructure development, machines and equipment and apply science and technology for production and product development.

Trade promotion and consumption of OCOP products are actively carried out by industries, localities and producers. From 2018 to the end of 2022, the whole province has supported subjects with OCOP products to participate in trade promotion activities and consumption markets with over 50 programs of conferences, seminars, forums and fairs. ... thereby enhancing product brands and increasing competitiveness in the market. Some OCOP products have been exported such as: Hung Yen longan to the US market; turmeric powder of Hoang Minh Chau Hung Yen Co., Ltd. (Khoai Chau) to Middle East countries, China, Japan... The province's total funding for trade promotion, advertising and maintenance activities and developing OCOP product brand is 350 million VND; the integrated funding of programs and projects reaches more than 1,360 billion VND.

Implementing the OCOP Program, by the end of 2022, Khoai Chau district has mobilized over 100 billion VND to develop agricultural products and OCOP products. To organize and coordinate to organize six training courses on OCOP program, market information, trade promotion for entities, identify and put into plan to build 16 sales points and introduce OCOP products in the district. The brand building and product brands are concerned, so far, the district has 4 registered trademarks, including: Dong Tao chicken collective brand, Khoai Chau pink banana certification mark, and Chi Tan turmeric certification mark, Dai Tap carpentry collective brand. In order to support OCOP product owners to boost product consumption, the district promotes trade promotion activities for OCOP products and typical agricultural and rural products that have the potentials to become OCOP products of the district at fairs and seminars inside and outside the province. To guide and support production and business entities to promote, introduce and consume products, meet, find distributors and expand markets.

In order to support subjects to expand their product consumption markets, in 2022, the Department of Industry and Trade has supported the construction of 5 points to introduce and sell OCOP products in Hung Yen city and districts: Kim Dong, Phu Cu, Tien Lu. This is an activity to propagate, promote, introduce and sell the province's certified OCOP products to customers and consumers, at the same time creating opportunities for businesses, cooperatives and the province's establishments of OCOP products to beef up trade promotion, quality and brand promotion, stimulating the demand for domestic products and aiming for export.

Along with units and localities that have many solutions to support the development and trade promotion of OCOP products, in 2022, the Department of Agriculture and Rural Development has coordinated to organize 10 training courses on the knowledge of OCOP Program; coordinate, organize and guide participants in 12 online conferences on digital transformation, skills in promoting, introducing and selling products online through social networking sites, e-commerce trading platforms. In addition, specialized units of the department cooperated with the Division of Agriculture and Rural Development of districts: Khoai Chau, Van Lam, Van Giang, Kim Dong to support 6 models of OCOP product development. The implementation models have contributed to promoting the development of OCOP products, and also a point model for dissemination and replication in the province.

In the coming time, in order to improve the competitiveness of OCOP products, the authorities and functional sectors need to support the construction of province's OCOP centers and a system of product selling points associated with standard production; link product selling points to form a chain of OCOP stores in the province; support connecting tours, tourism routes to product introduction points. To beef up the activities of displaying, introducing and selling products associated with production, associated with the implementation of the OCOP Program. To continue to guide units to build a system of sales points, focus on densely populated locations, rest stops, and commercial centers inside and outside the province. To organize annual exhibitions and fairs to introduce and promote OCOP products, typical products, expand consumption channels of agricultural products according to a sustainable link chain...

Nguồn trích dẫn: baohungyen.vn