At this time, farmers in the province are focusing on harvesting the main longan crop. To create favorable conditions for people to consume longans and typical agricultural products of the province, the province has implemented many trade promotion activities and product promotion in many forms aimed at serving domestic consumption and export....
At this time, farmers in the province are focusing on harvesting the main longan crop. To create favorable conditions for people to consume longans and typical agricultural products of the province, the province has implemented many trade promotion activities and product promotion in many forms aimed at serving domestic consumption and export....
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Fresh longan fruit stall at Hung Yen Longan Honoring Week 2024
Currently, the whole province has about 4.9 thousand hectares of longan growing with some main varieties such as: Huong Chi, Mien Thiet, T2, T6, super sweet, ancient pulp, rock sugar... To improve productivity and quality. product quality, increasing the value of Hung Yen longan products, gardeners focus on producing longans according to VietGAP process, producing organic longans. To date, the whole province has about 1.5 thousand hectares of longan produced according to VietGAP process. 20 concentrated longan growing areas in Hung Yen city and Khoai Chau district were granted growing area codes for export to a number of markets such as the US, Japan, and China; 4 longan growing areas that have been granted geographical indication certificates include: Hung Yen city and districts: Khoai Chau, Kim Dong, Tien Lu.
Bao Tien longan cooperative, Tien Phong commune (An Thi) has 11 hectares of longan growing. In recent years, the Cooperative has received the attention of local authorities and functional agencies to support participation in fairs and longan weeks inside and outside the province. Through that, the Cooperative has the opportunity to cooperate with many customers and focal points for purchasing labels in large quantities.
Mr. Nguyen Ngoc Han, Chairman of the Board of Directors and Director of Bao Tien Longan Cooperative affirmed: Participating in trade promotion activities to promote agricultural product consumption organized by the province, the cooperative receives many customers. known to customers inside and outside the province. More valuable, cooperatives listen to direct feedback from customers to change production and business methods; Learn from businesses and gardeners in promoting, introducing and packaging products to meet market needs. For Pho Hien green agricultural cooperative (Hung Yen city), participating in trade promotion activities for longan consumption organized by the province has helped the cooperative's products get closer to customers in and around the world. outside the province, helping the cooperative's fresh longan and longan fruit products to be consumed stably, limiting the loss of good season prices and vice versa. Ms. Bui Thi Huong, Director of Pho Hien green agricultural cooperative, said that at the 2024 Hung Yen Longan Honoring Week held at Vinhomes Oceanpark2 Urban Area (Van Giang), fresh and longan fruit products The cooperative's label received positive feedback from many customers who contacted them to place orders after the event ended. Currently, the cooperative is focusing on harvesting, packaging longans and sending them to customers' ordering addresses. To maintain the product brand, the cooperative's fresh longan fruit ensures quality, food hygiene and safety, and ensures ripeness and sugar level when harvested.
Pho Hien Green Agricultural Cooperative (Hung Yen city) packages fresh longan fruit for sale to customers
To enhance the value of fresh longan products in particular and agricultural products of the province in general, in recent years, the Provincial People's Committee has promoted the organization of activities to promote the consumption of agricultural products. As part of a series of longan consumption promotion activities this year, Longan Week - Typical Agricultural Products of Hung Yen province in Hanoi will take place from August 16 to 22 at Big C supermarket (Hanoi) as an opportunity. to improve promotional effectiveness and connect fresh longans and typical agricultural products of the province to many customers. Comrade Vu Quang Thang, Director of the Department of Industry and Trade said: Through conferences to promote the consumption of agricultural products, fresh longan products in particular and some agricultural products of the province in general have been consumed in some "difficult" markets such as: Supermarkets and restaurants. , collective kitchens, clean fruit and vegetable stores and exported to a number of countries such as the US, China... Besides supporting cooperatives, gardeners, and business households in the province to connect with consumption in traditional ways. , the Department deploys activities to support online consumption through the floor E-commerce, social networking platforms. To expand the longan consumption market, cooperatives and gardeners need to comply with VietGAP procedures, techniques for harvesting, preserving and packaging longans according to the requirements of purchasing agencies; processing, consuming, and exporting agricultural products, ensuring product quality according to customer requirements. In addition, the department also supports units to apply product traceability stamps to facilitate product consumption and promotion...
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