Currently, industries and localities in the province are implementing activities to promote consumption of lychees and typical products of the province to expand consumption markets and increase product value....
Currently, industries and localities in the province are implementing activities to promote consumption of lychees and typical products of the province to expand consumption markets and increase product value....
Phu Cu district is the lychee growing "capital" of the province with a total area of about 1.2 thousand hectares; Of which, Phu Cu early-ripening hybrid lychee accounts for 850 hectares, and the remaining area is Hung Yen egg lychee growing area. This year, lychee output in the entire district is estimated to reach over 14.2 thousand tons. To facilitate production and consumption of products, the district formed concentrated lychee growing areas in communes: Tam Da, Minh Tien, Tien Tien, Phan Sao Nam... The district's specialized departments and units regularly follow Monitor the development process of crops to promptly advise farmers to care for and prevent pests and diseases according to the "4 right" principle to meet domestic consumption criteria and serve export. Every year, Phu Cu district organizes a conference to promote the consumption of early-ripening hybrid lychees in mid-May to promote and expand product consumption markets. Comrade Vu Xuan Thuy, Vice Chairman of Phu Cu District People's Committee affirmed: In recent years, the district has had policies to encourage the development of concentrated production such as: Construction of infield roads, power grid infrastructure, seed support, care techniques... Up to now, 4 lychee growing areas of the district have been granted growing area codes to serve export to the Japanese, Korean and European markets. Phu Cu early ripening hybrid litchi products are recognized as OCOP products at the provincial level. To enhance the brand and value of fresh lychee products, the district proactively organizes conferences to connect lychee consumption; Support typical gardeners and cooperatives (Cooperatives) to participate in activities to promote consumption of lychees and agricultural products organized by the province. This is an opportunity for gardeners and cooperatives in the district to promote production and access more sources of supply and distribution of agricultural products to domestic and foreign consumers.
People in Pham Sao Nam commune (Phu Cu) harvest Hung Yen egg litchi
These days, Mr. Doan Van Hieu, Director of Hung Yen Egg Fabric Cooperative in Da Loc commune (An Thi) is busy with phone calls to place orders and receive groups of visitors to visit and order egg fabric. According to Mr. Hieu, thanks to the attention of the district and commune, Hung Yen Egg Lychee Cooperative is able to participate in markets and conferences to connect consumption of fabric and agricultural products organized by the province, so the Cooperative's egg lychee products attract many customers. known inside and outside the province. In early May this year, although the lychee was still in the fruit development stage, the cooperative welcomed 5 groups of visitors to visit and signed contracts to consume egg lychees; There are 2 units for sampling and testing lychees for purchasing and exporting to the European market.
This year, the province's total lychee growing area reaches over 1.3 thousand hectares, with expected output of about 20 thousand tons. Harvest time is concentrated from the end of May to mid-June. To increase the value of fresh lychee products in particular and agricultural products of the province in general, on November 3, 2023, the Provincial People's Committee has Plan No. 167/ KH-People's Committee on organizing activities to promote the consumption of provincial agricultural products in 2024. In the next 2 days (June 1 and 2), the 2024 Hung Yen fabric market will be held at Ecopark Urban Area (Van Giang). ) is the opening activity in a series of activities to promote agricultural product consumption in the province this year. Comrade Vu Quang Thang, Director of the Department of Industry and Trade, said: To successfully organize the 2024 lychee market with the purpose of promoting and connecting lychees and typical agricultural products of the province to many customers, the department has Coordinate with industries and localities to arrange booths, select typical products, gardeners, and cooperatives to participate in the market. This is also an opportunity for producers and business units to meet and share production experiences, aiming to form links in production and consumption of domestic and exported agricultural products.
Along with that, the Department of Industry and Trade supports units and gardeners in building brands through advertising on product packaging and traceability stamps. In 2023, the department supported the application of product traceability stamps for 40 units in the province with 750 thousand stamps. To improve the effectiveness of trade promotion, expand the consumption market for lychees in particular and the province's agricultural products in general, and limit the situation of "good harvests losing prices", depending on the market, departments, and agencies. Industries and localities have increased support for businesses, cooperatives, and production households to participate in trade promotion activities such as: Finding partners, promoting opportunities to exchange, buy and sell goods and provide services; Focus on supporting key, typical and potential products, OCOP products, and typical rural industrial products of the province. Deploying sales on e-commerce platforms such as Voso.vn, Viettel Post... The province is continuing to promote the campaign "Vietnamese people prioritize using Vietnamese products", this is an opportunity for businesses Expanding the distribution network in the domestic market, building consumer confidence in domestic products, contributing to the overall socio-economic development of the province.
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