According to the general results of the Department of Industry and Trade, in the longan crop of 2018, the output of the whole province is estimated to reach 48,300 tons of fruit, up over 30% compared to 2017. This has been the season with the biggest output ever among all harvest seasons in the province....
With the initiative of enterprises, cooperatives, farms and garden houses as well as the participation of departments, branches, localities and especially the success of events within the framework of Trade Promotion Conference of Hung Yen longan consumption, the longan crop of 2018 was basically successful; longan was consumed at high price bringing profit to growers.
Specifically, the total output of longan has reached 47,970 tons, equivalent to 99.30% of the total harvested output of the province. In particular, the volume of consumption under contracts signed with enterprises and traders reached over 1,743 tons; direct sales of longan at trade promotion events organized by the province reached over 120 tons and consumption volume in other forms such as selling at gardens, traders buying at markets and self-consumption reached over 46,105 tons. The output of export longan to some markets such as the US, Japan, China, Russia reached 300 tons. The average selling price for the whole year is within VND 22,000 and 25,000 per kg. Total longan consumption revenue in the crop of 2018 in the whole province is estimated at VND 1,050 billion, up nearly VND 300 billion compared to 2017.
In order to achieve good results, besides the dynamics of farmers in the province, the process of boosting up the consumption, dissemination and development of trademark of the Party committees and authorities at all levels in the crop of 2018 is also acknowledged. On June 29, the Provincial People's Committee issued the Plan no. 76/ KH-UBND about organization of the promotion conference of longan consumption - Longan festival 2018. Right after the plan was issued, the province established the Organizing Committee of Longan promotion conference 2018- Longan festival in 2018 (hereinafter referred to as organizing board) to direct the implementation of the plan with the highest efficiency. .
After the establishment, the Organizing board met and assigned specific tasks to each relevant member and unit. In particular, the Department of Industry and Trade is responsible for the leading role and advisory body of the organizing board to direct the implementation, and actively coordinate with relevant agencies and units to develop the overall scenario and organization plan for each event and also take charge of connecting the entire content and program of each event.
Accordingly, the promotion conference of longan consumption - Longan festival 2018 includes a series of events such as: Hung Yen longan festival; conference on trade promotion of provincial agricultural products and longan; Hung Yen longan week in Hanoi; Longan market fair in Ecopark Urban Area (Van Giang district). In order to organize events successfully and achieve high results, the province has directed districts, cities, relevant departments and agencies to prepare good conditions from preparing booths, assuring product quality to disseminating and introducing products. In particular, the work of checking, supervising and labeling the origin traceability stamp for qualified fruit products in order to maintain the trademark reputation, enhance the value of Hung Yen longan and create a good impression on domestic and foreign tourists.
Ms. Tran Thi Bac, Director of Ne Chau Longan Cooperative (Hung Yen City) said that Ne Chau Longan Cooperative is granted the geographical indication of longan specialty and this is an advantage for promotion of the longan cooperatives to enterprises, domestic and foreign markets. At the longan market held in Ecopark Urban Area (Van Giang district), the cooperative has sold tons of longan fruits with an average price of VND 50,000 per kilo. In particular, with the quality of rock sugar longan, harvested from ancient longan trees, the cooperative sold them for VND 100-130 thousand per kilo. Not only at the longan market, but also at other events, the longan output consumption of the cooperative is also high.
The promotion conference of Hung Yen longan - Hung Yen longan festival 2018 has connected and brought Hung Yen longan to officially export to some big markets such as China, America, Japan, Australia and widely introduced Hung Yen longan to international friends through international flights of Vietnam Airlines.
In addition, the conference has also connected the longan growing cooperatives of the province with the system of large supermarkets in Hanoi city and other big cities in the country such as BigC, Fivimart, Coopmart and Vinmart. In addition to longan products, through series of events, cooperatives and gardeners have connected, introduced and promoted other typical agricultural products of the province which are favored by customers such as: dried longan, flower longan honey, lotus seed, turmeric, lemon, fresh vegetables, and guava.
