On August 26, at Thuy Yem garden in Ham Tu commune (Khoai Chau district), the Department of Agriculture and Rural Development cooperated with the Trade promotion center for Agriculture under the Ministry of Agriculture and Rural Development, Tiktok Technologies Vietnam Co., Ltd; Adela Vietnam trading and service joint stock company to co-host a livestream sessionin order to promote and consume Hung Yen longan products and OCOP products Hung Yen...

On August 26, at Thuy Yem garden in Ham Tu commune (Khoai Chau district), the Department of Agriculture and Rural Development cooperated with the Trade promotion center for Agriculture under the Ministry of Agriculture and Rural Development, Tiktok Technologies Vietnam Co., Ltd; Adela Vietnam trading and service joint stock company to co-host a livestream sessionin order to promote and consume Hung Yen longan products and OCOP products Hung Yen...

 Live-stream to promote and consume Hung Yen longan products and OCOP products

The program was organized with the aim at connecting the product consumption through the live stream on multi-media channels, and disseminating the image, the quality and the value of Hung Yen longan trademark in particular and OCOP products in general to the domestic consumers and those in the foreign countries.

Participating in the program, over 40 Tiktokers namely actors, actresses, branding and online sale experts possessing high number of followers live-streamed to promote and sell fresh longan and some OCOP products such as Ban soy sauce, curcumin powder, honey and dried longan. From 12h to 16h, 1,800 orderswere sold bringing in the revenue of VND 245 million; it was expected that there would be 400 to 500 orders more after the live stream yielding the revenue of VND 70 million. This showed an upbeat result of the agro-product consumption on the digital platforms.

Live-stream to promote and sell Hung Yen longan products and OCOP products

The program changed the awareness of gardeners, collectives, manufacturers, distributors from small and spontaneous scale to sale on the digital platforms in order to diversifythe selling methods to match with the situation of the digital economy. Therefore, it would gradually upgrade Hung Yen agriculture to the stage of the digital economy, create the large market, and open a new opportunity to manufacturers and traders

Nguồn trích dẫn: baohungyen.vn