Recently, many activities connecting the production, distribution and consumption chain of the province's OCOP products to retail channels and e-commerce platforms have been implemented. Thereby, contributing to increasing the value of the province's agricultural products. ...
Recently, many activities connecting the production, distribution and consumption chain of the province's OCOP products to retail channels and e-commerce platforms have been implemented. Thereby, contributing to increasing the value of the province's agricultural products. ...
According to Ms. Nguyen Khanh Vy, Tho Vinh commune (Kim Dong): I often go to the province's OCOP product introduction and sale point at 18/4 Company Limited in the commune to look to buy OCOP products. Here, all products have traceability codes, geographical indications, clear expiration dates, and reasonable prices. Therefore, besides buying for use, it is also given as a gift to relatives and friends, contributing to promoting and introducing typical products of the province.
If in the past, typical local products were only famous in a narrow range and consumed at a modest level, now, after being recognized as OCOP products, many products are displayed on display. sold in restaurants, supermarkets, and e-commerce platforms, known to many domestic and foreign consumers, gradually asserting its position in the market. Ms. Ngo Thi Thoa, manager of The City Supermarket, Yen My town (Yen My) shared: In 2023, the supermarket was selected by the Department of Industry and Trade to have a booth to introduce and sell the province's OCOP products such as : food, beverages, medicinal herbs... Every day, the booth welcomes many customers to visit and shop. Currently, we are monitoring consumption and receiving consumer feedback to continue choosing OCOP products, meeting customer needs, and gradually becoming one of the distribution channels for OCOP products. large in the province, contributing to promoting typical local products.
Not only stopping at developing traditional sales channels, many OCOP entities in the province build long-term plans to expand consumption markets, effectively exploit e-commerce platforms to introduce and diversify channels. Product consumption. Ms. Nguyen Thi Thu Nguyet, Branch Director of T389 Joint Stock Company, Lien Nghia Commune (Van Giang) said: Different from traditional sales channels, e-commerce channels help us introduce, promote and inform. More complete and detailed information about OCOP products to consumers at home and abroad. Currently, the company has 3 OCOP products rated 3 stars and 4 stars including: Vietnamese dried chicken, Vietnamese dried pork and Vietnamese sesame salt. In addition to selling via fanpage, we build sales software that integrates with digital platforms. In recent years, online sales channels on social networks and e-commerce platforms have helped businesses develop more potential customers, expand consumption markets, and are a premise for businesses to expand production.
Recently, in order to connect OCOP products to consumers, the Industry and Trade sector has supported the construction of 12 points to introduce and sell OCOP products in the province in a number of districts, towns and cities; Support entities participating in reputable domestic e-commerce platforms; bringing many OCOP products of the province to participate in VietnamExpo; Organize conferences to promote and connect the province's specialty agricultural products such as: Longan, lychees, oranges, turmeric, Dong Tao chicken... Hung Yen province's e-commerce platform with domain name http://ecomhungyen.vn maintained and developed. In the coming time, the Provincial Industry and Trade sector will continue to promote the work of connecting supply and demand of OCOP products in supermarkets and retail chain stores, gradually increasing the purchasing power of OCOP booths and sales points. At the same time, strengthen propaganda and promotion so that consumers know more about the province's OCOP products, and develop a plan to put local OCOP products on sale at points of sale. Proud of Vietnamese goods …
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